D&AD Ted Baker Branding

This brief was part of a D&AD Ted Baker student Project. This brief was to brand Ted Baker in a different country. I have chosen to brand Ted Baker in Brazil. The theme chosen for this project was based on branding Ted Baker on a  English Fare. The chosen audience is aged early twenties to late thirties making the market more appealing to the younger audience for Ted Baker. I chosen to work with two colleagues of mine who helped design the Tags, Invitations and Photography. My dedication to role in the group was layout design and photography ensuring, quality and professional outcomes through use of material and substrates used. I also produced a video for the behind the scenes of the photo shoot at the fare.



IMG_2086 copy