I recently worked at Vogue, FHM and Four Magazine. My editorial design was used in the September issue of FHM in the fashion section, also used my design layout for the main editorial piece featuring Jorgie Porter in the October issue.
I worked closely with the Senior Designer at Vogue that gave me a good understanding of Vogue magazine and the layout design for beauty and products.
I wanted to produce something that was personal to me, that could have a real impact in today’s society. I have lived with a severe nut allergy for over 17 years now, yet I still find that people do not understand how severe having a food allergy is. Raising awareness around Anaphylaxis by taking the Epi-Pen out of the medical context so more people my age become more familiar with the Epi-pen.
As a result, it gained over 22,000 tweet impressions, 4,200 unique visitors and over 1,500 shares on social media.
Below is a sample version of the May Contain Magazine.
Huddersfield Examiner, Yorkshire Post, Anaphylaxis Campaign,
An independent screening of Danny Boyle films, using experimental typography to explore the dark side of his work. The typographic element of each poster was created using organic processes, taking away the element of control to create less structured work. This echoes the chaos of his subject matter, giving the pieces an ethereal almost haunting quality. I produced the typography using ink and water, syphilis bacteria and heat.
The digital elements re-enforce this, with eerie or disconcerting sounds played over film. They focus on the types production, which gives the work an element of movement and growth. The idea is to make people uncomfortable, while at the same time fascinated.
During my University placement year, moved to Amsterdam to work for Mexx Europe assisting on the Youth and Marketing departments.
I helped out both marketing and the youth department. Within the youth department I created artwork and badges for the garments from initial concept and ideas, to the final outcomes. I also worked on the marketing department where I helped out on the Photo shoots and got a good understanding of how a campaign is run from start to finish.
The brief was to brand Ted Baker in a different country. I have chosen to brand Ted Baker in Brazil. The theme chosen for this project was based on branding Ted Baker on a English Fare. The chosen audience is aged early twenties to late thirties making the market more appealing to the younger audience for Ted Baker. My dedication to role in the group was producing the editorial booklet and art direction, ensuring quality and professional outcomes. I also produced a video for the behind the scenes of the photo shoot at the fare.
I was set a live brief by 10 associates branding agency to rebrand Harrogate brewing packaging. The brief was to create a brand position that gives this beer brand, a confident stance within the drinking circles of Harrogate. The locals must be proud of this product and embrace the brand in order to stand a chance of being taken up by bars and restaurants in the region.
I won the live brief competition set my 10 associates with the designs below for the re-brand.
Bringing Thornton’s chocolate back to its old traditional routes and make use of conventional and clean typography inspired by vintage railway cards.
Info-graphic displaying the data usage on my iPhone 4 and how I use it on the daily basis. Below is a video which I produced to represent to info-graphic in a digital form.
Brew Coffee approached me wanting a new logo identify that was unique and easily recognisable. I designed a logo that was simple and clean that was easily recognisable to the younger market it was targeting.